🎵 Social Media Posting Plan for Wedding Businesses
A weekly content plan for Wedding Pros to stand out, book more weddings, and build real connections across Instagram, TikTok, Facebook, and YouTube.
I think you can agree that social media is a vital source for growing a wedding business. Couples are online researching the best options for their wedding.
Time is valuable, and creating a social media posting plan is vital. Today, I want to give you a few ideas you can implement on social media to attract your dream clients - the couples who value your energy, style, and professionalism.
This breakdown is geared towards DJ companies. However, you can rework and get a plan for your industry.
I mention Instagram, Facebook, TikTok, and YouTube!
Table of Contents:
Content Mix Strategy (Weekly Breakdown)
Social Post Ideas, Captions & Hashtags
Engagement & Interactive Posts
Educational & Wedding Tips
Behind the Scenes & Testimonials
Trendy & Fun Content
Promotional & Booking Reminders
Engagement Strategies by Platform
Instagram
Facebook
TikTok
Call-to-Action (CTA) Ideas
Don’t Forget About YouTube!
Weekly YouTube Video Ideas
YouTube Shorts Strategy
Content Mix Strategy (Weekly Breakdown)
To keep your content fresh and engaging, post 4-5 times per week, balancing promotional, educational, and entertaining content.
Tailor each post to the couples you want to work with, whether that’s luxury clients, laid-back party lovers, multicultural couples, or those who want a high-energy experience. Your vibe attracts your tribe.
Monday: Engagement & Interactive - Polls, Q&A, wedding song bracket challenge, "This or That" wedding song choices.
Tuesday: Educational & Tips - Wedding music planning tips, song suggestions for key moments, DJ insights.
Wednesday: Behind the Scenes & Testimonials - Clips from past weddings, DJ setup timelapse, couple testimonials.
Thursday: Trendy & Fun Content - Viral TikTok sounds, DJ mixes, funny wedding moments.
Friday: Promotional & Booking Reminder - Limited date availability, service features, why hire a pro DJ?
Saturday & Sunday: Live & Real-Time Content - Wedding day prep, guest reactions, behind-the-scenes clips.
Social Post Ideas, Captions & Hashtags
Each post type includes caption ideas and suggested hashtags.
1. Engagement & Interactive Posts
Polls & This-or-That:
Instagram Stories: "Which song is the ultimate wedding entrance anthem? 🎶 A) Levels 🎤 B) Crazy in Love 💃 Cast your vote!"
Engagement Strategy: Use Instagram’s poll feature, Facebook reaction votes, or TikTok’s sticker polls.
Hashtags: #WeddingPoll #WeddingMusicDebate #BrideAndGroomChoice
Q&A Session:
Post Idea: "Ask me anything about wedding music! Drop your questions below, and I’ll answer in stories! 🎧"
Engagement Strategy: Encourage followers to comment with questions, then respond with short video clips. Post the answers on all short video platforms, from TikTok, Instagram, Facebook, and YouTube.
Hashtags: #AskAWeddingDJ #WeddingMusicQnA #WeddingTips
Wedding Song Bracket Challenge:
Post Idea: A March Madness-style tournament where followers vote for the best wedding song each round.
Engagement Strategy: Run it over a few days to keep followers engaged.
Hashtags: #WeddingSongChallenge #BestWeddingSong #BattleOfTheHits
2. Educational & Wedding Tips
Wedding Music Planning Tips:
Post Idea: "Not sure when to play what? Here’s a timeline for the perfect wedding music flow!" (Include a carousel or short video with key moments: Pre-ceremony, First Dance, Cake Cutting, etc.)
Caption: "Music makes memories! 🎶 Save this guide to nail your wedding playlist! 💍 #WeddingPlanning #MusicMatters"
Hashtags: #WeddingMusicTips #WeddingTimeline #FirstDanceSong
DJ vs. Playlist: Why a Pro DJ is a Must-Have
Post Idea: "Thinking about just using Spotify for your wedding? Here’s why hiring a pro-DJ makes all the difference! 🎧🔥"
Engagement Strategy: Compare a DJ vs. an iPhone playlist in a funny TikTok skit.
Hashtags: #WeddingDJ #SpotifyVsDJ #HireAPro
3. Behind the Scenes & Testimonials
Client Testimonial Post:
Post Idea: Share a glowing review from a past couple with wedding footage.
Caption: "Nothing makes us happier than a packed dance floor & a happy couple! 🎉 Thank you [Wedding Couple's First Names] for letting us be part of your special day! 💕"
Choose testimonials that reflect the kinds of weddings you want more of. If you want to book modern couples, highlight those experiences. Want rustic barn weddings? Show those.
Hashtags: #WeddingDJReviews #HappyCouple #BestWeddingDJ
Behind-the-Scenes Video:
Post Idea: "Here’s a sneak peek at what goes into making your wedding music flawless 🎧💡" (Show setup, testing lights, choosing songs).
Engagement Strategy: Ask, "What’s your dream first dance song?" in the caption.
Hashtags: #WeddingDJLife #BehindTheScenes #DreamWedding
4. Trendy & Fun Content
Viral TikTok Dance Challenge:
Post Idea: Film yourself playing a trending wedding song and show the crowd's reaction.
Engagement Strategy: Encourage users to duet the video with their own dance moves.
Hashtags: #WeddingDanceChallenge #TrendingSongs #WeddingDJVibes
Funny Wedding Moment Reactions:
Post Idea: "That moment when the DJ drops the beat, and grandma starts breakdancing! 🤣🎶" (Stitch or react to viral wedding dance videos).
Hashtags: #WeddingFails #EpicDanceMoves #FunWeddingMoments
5. Promotional & Booking Reminders
Limited Date Availability Post:
Post Idea: "🔥 2026 is filling up FAST! If you’re getting married next year, lock in your date now before it’s gone! 💍🎶 DM us today!"
Hashtags: #NowBooking2026 #WeddingDJNeeded #BookYourDJ
Service Highlight Post:
Post Idea: "Here’s what you get when you book with us: ✅ Professional DJ & MC 🎤 ✅ Custom playlists 🎶 ✅ Unmatched dance floor energy 💃🕺… and more!"
Engagement Strategy: Add a Call to Action (CTA) like "Tag a bride-to-be who needs a DJ!"
Hashtags: #WeddingMusicPros #BookYourDJ #BestWeddingEver
Engagement Strategies by Platform
Instagram
✅ Use Reels for viral reach (15-30 sec clips of dance floors, testimonials).
✅ Post carousels for educational content.
✅ Use stories for Q&A, polls, and behind-the-scenes.
Facebook
✅ Facebook Groups: Engage in local wedding planning groups.
✅ Share long-form testimonials and blog posts.
✅ Use Facebook Events for DJ showcases & virtual Q&A sessions.
TikTok
✅ Jump on trending sounds and show crowd reactions.
✅ Use stitches & duets to react to wedding moments.
✅ Create funny skits about wedding DJ life.
Call-to-Action (CTA) Ideas
"Drop a 🎧 if you're ready to dance all night at your wedding!"
"Tag your fiancé if you’re planning your wedding playlist together!"
"Save this post for when you start planning your wedding music!"
Don’t Forget About YouTube!
YouTube is a goldmine for attracting engaged couples, especially those who want to see and hear what a real wedding DJ experience looks like. It builds trust, showcases your expertise, and gives your brand longevity in search results far beyond social posts that disappear in 48 hours.
Here’s how to include YouTube in your content strategy:
Weekly YouTube Video Ideas
🗓 Monday - Crowd Reaction Compilation
Upload a highlight reel showing guests dancing, singing, and reacting to key moments. Title it something like:
“Epic Dance Floor Moments from Real Weddings [Your DJ Company Name]”
🗓 Wednesday - Wedding Music Tips Series
Create 3–5 minute videos breaking down your most-asked questions:
“Top 10 Songs for Your Wedding Grand Entrance”
“How to Plan a First Dance with Your DJ”
Use chapters to help with SEO and user navigation.
🗓 Friday - Behind the Booth
Film a quick DJ setup before the wedding begins or do a voiceover tour explaining your gear, lighting, and process.
“What a Wedding DJ Really Does Behind the Scenes”
“Before the Party Starts: Wedding Day Setup with [Your Company Name]”
YouTube Shorts Strategy (Cross-post with Instagram Reels & TikTok)
✅ 15-60 sec clips of:
First dance drops
Wild dance floor moments
Couples’ reactions after the last song
Set up speedruns with trending audio
Answering FAQs in your own voice
Post these Shorts consistently 2–3 times a week and reuse them on TikTok, Reels, and Facebook for maximum reach.
With a thoughtful social media plan and the power of YouTube in your corner, you can consistently attract your ideal couples, the ones who appreciate your unique vibe, music style, and approach to celebration.
The key is consistency, creativity, and content that genuinely reflects the experience you deliver. So whether you’re spinning behind the booth or sharing tips from your desk, remember: every post is a chance to connect, build trust, and grow your wedding DJ business.
Do you have a unique social media idea to share? Let me know in the comments!
Thanks for reading!
Matthew Campbell
Wedding MusicLetter
P.S. Check out my wedding music planning bookstore for printed books and digital downloads.